Paint-to-Promo: Smart Marketing for All Creatives, Tangible Tips for how to market your art
September 20 @ 10:30 am - 1:30 pm
In this 3-hour workshop, learn with Lauren Clayton about how to better market yourself and your art.
Embark on a journey of creative discovery in this interactive session designed for artists of all mediums navigating self-promotion and personal branding. As both a fellow traveler and guide, Lauren will share the lessons, triumphs, and missteps that have shaped her path, offering valuable insights and resources. Like crafting a travel itinerary, we’ll explore essential strategies for amplifying your unique voice and showcasing your work effectively to gain sales. But this isn’t a solo trip—it’s an invitation to collaborate, exchange experiences, and build a roadmap together. Whether you’re starting out or refining your brand, let’s chart the course for artistic growth and visibility—together.
Attendees will experience:
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Strengthen your presence with tangible marketing tips for creatives of all disciplines and stages of their career
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Spark curiosity and attract attention with strategies that set you apart
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Explore tools and techniques that unlock new opportunities and simplify your workflow
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Shape your creative story and turn ideas into actionable steps
“Taking this class was a total game-changer for me as an artist. What I loved most was how it helped me tap into my personal story in a way that felt authentic and powerful. I walked away feeling more focused, more confident, and ready to take action.”Heather Jones, Artist
$40 members / $60 non members
LAUREN CLAYTON: Artist, Muralist and Graphic Designer
Lauren is the founder, artist, and head designer of Studio 162. She studied graphic design, photography, printmaking, and painting at The Cooper Union School of Art in New York City. She received a grant from the Miller Brewing Company’s Business Grant Series for her compelling pitch to launch a creative agency. Since then, her practice has expanded to offer a range of visual solutions, including website design, brand identity, and large-scale murals. An exhibiting artist, Lauren’s work has been shown in group exhibitions across Connecticut, Washington D.C., and during Miami Art Basel week. Her passion for art and design converges in her mural work, which can be seen throughout downtown Stamford, Norwalk, and the Seaport in New York. Collaborating with organizations that align with her values has been central to her mission. Clients include Melissa & Doug, GE Appliances, Playtex, and local nonprofits such as Abilis, Liberation Programs, and Pacific House. Lauren’s murals and creative projects have been featured in publications including Stamford Magazine, Greenwich Magazine, The Stamford Advocate, and The Norwalk Hour. She remains active in her community, mentoring emerging artists and partnering with nonprofits. She is a Jackie Robinson Foundation Scholar alum and a 2024–2025 Norwalk Art Space Fellow.
Registration for Paint to Promo Workshop with Lauren Clayton
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